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Posts by Brandi


Website analytics have been around… Most business owners and site-runners know how to use them and what to look for. Some people are downright wizards when it comes to understanding the numbers and charts that represent how people use a particular corner of the internet. Nowadays, though, “heatmap” services are adding an entire layer of website analysis that provides invaluable information for any business. The idea is pretty simple...

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Most of my working life has been in some form of a customer-facing role… And it still is. Finally, though, things are different. Whether it was in fast food, retail, or working at Michigan’s Adventure, I was the person customers interacted with – but when you work in places like these, no matter the size, you are just another cog in the churning business machine. A faceless number, there to run a cash register and bear the...

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