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LongerDays offers Virtual Assistance to Michigan Irish Music Festival


Andrew Zahrt

In 2012, LongerDays established a relationship with the Michigan Irish Music Festival to offer virtual assistance in handling their online ticket sales. The festival was so pleased with our work, they enlisted us to provide virtual assistance in a number of other ways:

Online Ticket Orders

Prior to 2012, the Michigan Irish Music Festival didn’t have much success with online ticketing. In an effort to increase online ticket sales, the festival offered a $5 online pre-sale discount in addition to the $2 discount patrons could receive if they had a coupon. Online orders were subject to a $1 fee, which covered the cost of the envelope and the stamp.

LongerDays provided fulfillment for these online ticket sales, and within five days of the the festival, communicated with purchasers via email, indicating that their order would be held at WILL CALL for their convenience.

In 2011, there were a total of 86 orders (not total tickets). In 2012, the number of orders climbed to 1076, resulting in a 1251% increase in pre-festival ticket sales.

E-News to Volunteers and General Web Inquiries

LongerDays sends out the festival’s e-newsletter communications to 760 volunteers, as well as members of the general public who have expressed interest in receiving festival updates.

The individual newsletters are sent using Constant Contact, taking responsibility off of the Festival Board and keeping fresh information in the hands of those who want it.

NAICFO Conference Assistance

The graphic design staff at LongerDays handled materials for the North American Irish & Celtic Festival Organizers Conference, including the Conference Program, Conference Registration Form, Conference Save the Dates, Conference Signage, and the Conference Logo.

Oversight and direction was provided by the Michigan Irish Music Festival, who hosted the conference.

Volunteering at the Festival

Many LongerDays staff members volunteer for the Michigan Irish Music Festival’s Text-to-Screen, among other areas of the festival. The Text-to-Screen enabled patrons to participate in the festival by sending a text about their favorite band, the food, the fun, etc., and have their messages appear on screens placed around the grounds.

The Text-to-Screen was designed by the Festival IT Chairperson (who is also a former member of the LongerDays staff), and our staff members volunteer their time to ensure that the messages coming through are appropriate before being displayed to the patrons at the Festival. The festival’s Production Manager, and 2 of the Stage Managers are members of our staff as well!

LongerDays is proud to be part of MIMF.

 

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