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Small Business Advice


As the resident writer/editor here at LongerDays, I have some bias on this topic… I tend to think that just about everything – from website copy to restaurant menus, print advertising to casual social posts – could use a good editor’s review. My own work is no exception. Neither is yours!

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And while there’s no shortage of resources online, one of my favorites is Udemy. In 2009, Udemy was founded Gagan Biyani, Eren Bali, and Oktay Caglar. Headquartered in Silicon Valley, these brilliant men built a platform that allows online content creators to sell educational material for profit.

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WordPress, the mostly widely used website platform around, has released a massive update to their editor… And it’s causing some trouble.

The new editor, generally referred to as Gutenberg (you know, like the printing press guy), is an effort to further simplify and streamline the user experience, and give people a better sense of what their posts and pages will look like upon publishing.

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For many folks, this is the time of year to hunker down and wait out the harsh season. If you aren’t going to be subjected to such conditions, you’re missing out! Although winter is quite a big change, there are ways to keep your energy, immune system, and mood at a high level without too much of a change to your lifestyle – or workday.

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Podcasting is one of the most popular and rising forms of broadcast out there. There is something quaint about the format: almost anyone can do it, and for the time being, it’s an open frontier for ideas.

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Narrative provides a way to relate to data. It connects the raw figures to all the nuance of people. Numbers by themselves (although they’re something to be proud of) are cold. They tell you what’s happening, but they don’t necessarily explain WHY.

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