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General


According to a report from Time Magazine, humans have a shorter attention span than ever. The average is now around eight seconds, down from twelve seconds in 1999. This drop in attention span is widely believed to be a byproduct of our digital age, with more than 77% of people reaching for their phone when there is nothing occupying their immediate attention. For businesses, this attachment to mobile devices (and technology in...

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The internet is everywhere these days – but that doesn’t mean we all understand how it works. In fact, the sophistication of modern web development, app building, system administration, and the like are greater than ever. The depth of expertise is incredible… And the reason most people specialize in one area or another.  When working with these types of people and services, it’s important to provide the information they need to...

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Small businesses are the lifeblood of communities. Whether it’s a deli or a print shop, a small accounting firm or an art gallery… There’s a vibe you get from a great small business. It feels like it “should be there,” like it’s somehow woven right into the fabric of the neighborhood… And it feels that way for customers, owners, and employees alike. This is true of all kinds of businesses, not just those with storefronts or retail...

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Website analytics have been around… Most business owners and site-runners know how to use them and what to look for. Some people are downright wizards when it comes to understanding the numbers and charts that represent how people use a particular corner of the internet. Nowadays, though, “heatmap” services are adding an entire layer of website analysis that provides invaluable information for any business. The idea is pretty simple...

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Most of my working life has been in some form of a customer-facing role… And it still is. Finally, though, things are different. Whether it was in fast food, retail, or working at Michigan’s Adventure, I was the person customers interacted with – but when you work in places like these, no matter the size, you are just another cog in the churning business machine. A faceless number, there to run a cash register and bear the...

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It’s no secret that LongerDays takes ongoing, day-to-day tasks off the hands of business owners – all with the goal of giving them more time to run their businesses and focus on the bigger picture. When we receive these tasks, our Team Leads often delegate the work out to other team members. It’s up to the Team Lead to create an easy-to-follow process so whoever does the task has all of the information they need to accurately...

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