Posts by mike

Stock Photo Dos and Don’ts

It all seems so easy – do a quick search through any of the zillion stock photo sites on the internet, find an image that fits your blog or company, upload to your site, and call it a day… But what are your stock photo choices saying about your company or service? We’ve all seen those bland photos of people shaking hands over a desk, perfectly costumed in corporate attire, or a smiling young woman on a laptop...

The Strange Upsides of Working From Home

Monday morning… Computer’s running, coffee’s on. I’ve checked my email and logged into the various platforms, but something’s different. Maybe it’s the pajamas, the Groundhog’s Day feeling of being in the same few rooms for the last couple weeks, the vague existential dread of a worldwide pandemic (and the ensuing pandemonium), or the general isolation from the people I care about… But something’s definitely different.  This is...

Working For LD: The Interview is More Important Than The Resume

If you know anything about our company, you know that culture is important to us…  And if you’ve applied for a job at LongerDays, hopefully you’re taking the time to read some blogs and get a sense of what it’s like to work here. The work isn’t easy. It requires a hefty amount of brain power and no shortage of patience. It’s techy. It’s interpersonal. The day-to-day requires agility and...

Delegating Web Tasks: What You Need to Know

The internet is everywhere these days – but that doesn’t mean we all understand how it works. In fact, the sophistication of modern web development, app building, system administration, and the like are greater than ever. The depth of expertise is incredible… And the reason most people specialize in one area or another.  When working with these types of people and services, it’s important to provide the information they need to...

How Small Businesses Help The Community

Small businesses are the lifeblood of communities. Whether it’s a deli or a print shop, a small accounting firm or an art gallery… There’s a vibe you get from a great small business. It feels like it “should be there,” like it’s somehow woven right into the fabric of the neighborhood… And it feels that way for customers, owners, and employees alike. This is true of all kinds of businesses, not just those with storefronts or retail...