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Posts by mike


If you know anything about our company, you know that culture is important to us…  And if you’ve applied for a job at LongerDays, hopefully you’re taking the time to read some blogs and get a sense of what it’s like to work here. The work isn’t easy. It requires a hefty amount of brain power and no shortage of patience. It’s techy. It’s interpersonal. The day-to-day requires agility and...

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The internet is everywhere these days – but that doesn’t mean we all understand how it works. In fact, the sophistication of modern web development, app building, system administration, and the like are greater than ever. The depth of expertise is incredible… And the reason most people specialize in one area or another.  When working with these types of people and services, it’s important to provide the information they need to...

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Small businesses are the lifeblood of communities. Whether it’s a deli or a print shop, a small accounting firm or an art gallery… There’s a vibe you get from a great small business. It feels like it “should be there,” like it’s somehow woven right into the fabric of the neighborhood… And it feels that way for customers, owners, and employees alike. This is true of all kinds of businesses, not just those with storefronts or retail...

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Website analytics have been around… Most business owners and site-runners know how to use them and what to look for. Some people are downright wizards when it comes to understanding the numbers and charts that represent how people use a particular corner of the internet. Nowadays, though, “heatmap” services are adding an entire layer of website analysis that provides invaluable information for any business. The idea is pretty simple...

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Affiliate links are nothing new, but perhaps (like many people), you’ve only heard the term – and never explored it for yourself. The concept is pretty simple: through the Amazon Associates program, users can use special links in their blog and social media content… And when someone clicks through and makes a qualifying purchase, that user receives a commission. For those with high traffic websites, the Amazon Associates program...

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