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Posts by mike


Website analytics have been around… Most business owners and site-runners know how to use them and what to look for. Some people are downright wizards when it comes to understanding the numbers and charts that represent how people use a particular corner of the internet. Nowadays, though, “heatmap” services are adding an entire layer of website analysis that provides invaluable information for any business. The idea is pretty simple...

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Affiliate links are nothing new, but perhaps (like many people), you’ve only heard the term – and never explored it for yourself. The concept is pretty simple: through the Amazon Associates program, users can use special links in their blog and social media content… And when someone clicks through and makes a qualifying purchase, that user receives a commission. For those with high traffic websites, the Amazon Associates program...

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I am not a mindreader, but I am a ghostwriter. I don’t know all there is to know, but I do like collaborating with clients to present our combined wisdom. As much as I would like to know everything about everything, to understand an expert view on topics and industries the world over… That simply isn’t the case. So, when the writing tasks come in – whether it’s a blog, an ebook, a newsletter, etc. –...

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We can list services on our website, but there’s no way to enumerate each and every task we are capable of doing…

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We all work together in the same office. There’s a little bit of remote work here and there, but on any given day, you can find us plugging away here at 360 Western. But why?

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