General

The Strange Upsides of Working From Home

Monday morning… Computer’s running, coffee’s on. I’ve checked my email and logged into the various platforms, but something’s different. Maybe it’s the pajamas, the Groundhog’s Day feeling of being in the same few rooms for the last couple weeks, the vague existential dread of a worldwide pandemic (and the ensuing pandemonium), or the general isolation from the people I care about… But something’s definitely different.  This is...

Modern Day Homework: Normalcy During Social Distancing

Remember being a kid and leaving the school day behind, only to go home with homework? Homework: a constant reminder of all the pieces of school you didn’t like.  Take away recess, lunch breaks, and special classes where you could create or even make noise, only to replace it with more work to do at home.  Fast forward to current times… With COVID-19 taking over every aspect of our country, there is a new meaning to...

It’s ALIVE: The Clear Benefits of Live Chat Customer Support

According to a report from Time Magazine, humans have a shorter attention span than ever. The average is now around eight seconds, down from twelve seconds in 1999. This drop in attention span is widely believed to be a byproduct of our digital age, with more than 77% of people reaching for their phone when there is nothing occupying their immediate attention. For businesses, this attachment to mobile devices (and technology in...

Delegating Web Tasks: What You Need to Know

The internet is everywhere these days – but that doesn’t mean we all understand how it works. In fact, the sophistication of modern web development, app building, system administration, and the like are greater than ever. The depth of expertise is incredible… And the reason most people specialize in one area or another.  When working with these types of people and services, it’s important to provide the information they need to...

How Small Businesses Help The Community

Small businesses are the lifeblood of communities. Whether it’s a deli or a print shop, a small accounting firm or an art gallery… There’s a vibe you get from a great small business. It feels like it “should be there,” like it’s somehow woven right into the fabric of the neighborhood… And it feels that way for customers, owners, and employees alike. This is true of all kinds of businesses, not just those with storefronts or retail...

Heatmap Analytic Services: The New Way to Analyze Your Website

Website analytics have been around… Most business owners and site-runners know how to use them and what to look for. Some people are downright wizards when it comes to understanding the numbers and charts that represent how people use a particular corner of the internet. Nowadays, though, “heatmap” services are adding an entire layer of website analysis that provides invaluable information for any business. The idea is pretty simple...