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Posts by LD Staff Writer


Work from home! That’s the dream, isn’t it? I won’t lie – when businesses started temporarily closing down, I was more than excited to drastically reduce my morning commute to a 30-second carpeted walk (socks optional), with the only risk of detours coming from the occasional pet related pile-up on Hallway US-31.  Fast forward 6 weeks… I’m thankfully still on the clock and working from my own impromptu home office....

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Website analytics have been around… Most business owners and site-runners know how to use them and what to look for. Some people are downright wizards when it comes to understanding the numbers and charts that represent how people use a particular corner of the internet. Nowadays, though, “heatmap” services are adding an entire layer of website analysis that provides invaluable information for any business. The idea is pretty simple...

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Most of my working life has been in some form of a customer-facing role… And it still is. Finally, though, things are different. Whether it was in fast food, retail, or working at Michigan’s Adventure, I was the person customers interacted with – but when you work in places like these, no matter the size, you are just another cog in the churning business machine. A faceless number, there to run a cash register and bear the...

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It’s no secret that LongerDays takes ongoing, day-to-day tasks off the hands of business owners – all with the goal of giving them more time to run their businesses and focus on the bigger picture. When we receive these tasks, our Team Leads often delegate the work out to other team members. It’s up to the Team Lead to create an easy-to-follow process so whoever does the task has all of the information they need to accurately...

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Pipedrive is a fantastic option for small business CRM. It is incredibly easy to use, has a clear layout, helps keeps you on task, and can be easily customized for your individual business.

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