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Small Business Advice


Narrative provides a way to relate to data. It connects the raw figures to all the nuance of people. Numbers by themselves (although they’re something to be proud of) are cold. They tell you what’s happening, but they don’t necessarily explain WHY.

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The basis of illustration is communication – and communication is crucial in achieving goals. Using illustrations, then, can be an effective method for businesses communicating online in an out-of-the-ordinary way.

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Conquering the dark side of customer service can be a daunting task, especially if your main source of communication is the telephone… You pick up a call expecting a simple customer interaction, and suddenly you’re transported, white-knuckled at helm, ready to drop a laser bomb down a tiny vent shaft as your co-workers fall away one-by-one, engulfed in a spectacular frenzied firefight.

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If you are anything me, you are NOT deleting your Facebook. It is a great tool to connect with family and friends, and it is just important for your business and clients. It’s a behemoth that isn’t going anywhere. But if you choose to continue using Facebook, there are steps you can take to improve your security.

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If you haven’t created a social media calendar for your business, you’re missing out! It’s a great way to keep track of what you’d like to post – and what you have posted already. It will keep your posts organized, well planned, and will help you post more frequently.

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If a website is the face of a business, typefaces (fonts) are the facial expressions! They help to convey the message a business, organization, or person wants to send out into the world. Knowing how your chosen typefaces affect a reader can help you communicate with your target audience more clearly.

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