We Can Upgrade Your Business With WordPress
Here at LongerDays, we are massive proponents of the website-building platform Wordpress. It’s a versatile, endlessly malleable system that bends to the needs of the user, offering simple and quick blogging or expert-level customization.
read moreAre Workday Expectations Killing Productivity?
Even if it means fewer hours on the clock or more frequent breaks, the logical conclusion is that focus brings better work in less time – which is great for employee sanity AND the company’s bottom line.
read moreProfessional Content Writers: A Different Kind of Expertise
While an expert from your industry may have special knowledge a writer simply can’t gain through research, that may not be enough to create great content.
read moreOutsourcing Your Content Marketing
Like graphics or web design, content writing is a particular skill that people go to great lengths to develop. If you want content that resonates with your audience, provides a meaningful message, and most importantly, is well written and easy to understand, it only makes sense to hire a professional.
read moreAdminja Review
Adminja is a project management system designed specifically for virtual assistants. Since I work at a virtual assistant company, I couldn’t help but give it a try to see how it measured up against other systems I’ve used. Everything Zen Before I get into the actual meat and potatoes of the program, I have to mention the ninja-themed images used on the registration and login pages. A calm inner peace washes over me every time I login. I can’t help but smile at this really well executed branding. The Dashboard Upon...
read moreStart Off The New Year Right
The holidays are a wonderful time of year. A time to relax, de-stress, and be with your family. Unless you find yourself in the position of already having too much to do and not enough time. In that case, the holidays (with all the time off and extra commitments) are rough! Ironically, the reason for starting your business was to gain flexibility and freedom, so you’d have MORE time when the holidays roll around. With the new year beginning, now is the time to think about how you’re going to work smarter, not harder, in the year ahead. One of...
read moreBefore You Outsource Your Social Media…
Social media – in all its various forms – has become a mainstay of our lives, both personal and professional. For businesses and entrepreneurs, a presence on various social media platforms can be a key component of generating leads, driving traffic, and building relationships with existing customers and clients. Unfortunately, though, keeping up with social media, especially multiple accounts, can be a time sink that many business owners find a bit cumbersome. In an effort to make more time in their busy days, they end up...
read moreSkype vs. Slack
In an office environment, where everyone’s connected to the internet and working on a computer, instant messaging programs make a lot of sense. They provide a way to communicate quickly with coworkers (or clients), and also meet some convenience requirements conducive to office-type work – especially for us! For one, typing to one another via a chat is silent. There may be times when we need to speak to each other in person or talk with clients on the phone, but for the most part, a few short messages get the job done – and more...
read moreMicrosoft Word vs. Google Docs
It’s time to draft some copy. You’ve brainstormed your topic and done your research, but now you’ve got to start typing… Where do you go to begin? For some, it’s that ubiquitous blue W – the longstanding king of word processing, Microsoft Word. For others, it’s a straight to their favorite browser to fire up Google Docs and make drafts in a more web-based way. But what’s the difference? Why would people choose one over the other? On the surface, they’re doing the same thing… You type some words, adjust some sizes and headings, add...
read moreLongerDays Photo History (MAREC Days)
The 2011/12 search for a new office space had been a difficult one. We were growing quickly, so I wanted to find a space that was affordable, yet big enough to accommodate our growth rate for a few years. Unfortunately, the options I was finding all required a 5-year lease, and I had no idea how much space we would need in 5 years’ time. I met Arn Boezaart (pictured below), the director of the MAREC, a Grand Valley State University facility. Their focus was on alternative energy, but Arn agreed to extend the reach to our information...
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