Heatmap Analytic Services: The New Way to Analyze Your Website
Website analytics have been around… Most business owners and site-runners know how to use them and what to look for. Some people are downright wizards when it comes to understanding the numbers and charts that represent how people use a particular corner of the internet. Nowadays, though, “heatmap” services are adding an entire layer of website analysis that provides invaluable information for any business. The idea is pretty simple – but the implications are massive. The heatmap analysis essentially tracks cursor movement and on-page...
read moreAmazon Associates: How Does It Work?
Affiliate links are nothing new, but perhaps (like many people), you’ve only heard the term – and never explored it for yourself. The concept is pretty simple: through the Amazon Associates program, users can use special links in their blog and social media content… And when someone clicks through and makes a qualifying purchase, that user receives a commission. For those with high traffic websites, the Amazon Associates program could be a great way to earn some extra cash. Depending on the nature of your site – or the site you’re...
read moreA Job That Treats You Like A Real Person
Most of my working life has been in some form of a customer-facing role… And it still is. Finally, though, things are different. Whether it was in fast food, retail, or working at Michigan’s Adventure, I was the person customers interacted with – but when you work in places like these, no matter the size, you are just another cog in the churning business machine. A faceless number, there to run a cash register and bear the burden of complaints. You are totally replaceable, no matter your position in the company… Screw up...
read moreThe Fine Art of Delegation
It’s no secret that LongerDays takes ongoing, day-to-day tasks off the hands of business owners – all with the goal of giving them more time to run their businesses and focus on the bigger picture. When we receive these tasks, our Team Leads often delegate the work out to other team members. It’s up to the Team Lead to create an easy-to-follow process so whoever does the task has all of the information they need to accurately and confidently do the work. So… How do we do it? It’s All About The Process Creating accurate processes is one...
read moreGhostwriting is Good – Editing is Better
I am not a mindreader, but I am a ghostwriter. I don’t know all there is to know, but I do like collaborating with clients to present our combined wisdom. As much as I would like to know everything about everything, to understand an expert view on topics and industries the world over… That simply isn’t the case. So, when the writing tasks come in – whether it’s a blog, an ebook, a newsletter, etc. – getting to the final product requires effort from both me and the client. In some cases, all the client...
read moreAsk Us About Tasks!
We can list services on our website, but there’s no way to enumerate each and every task we are capable of doing…
read moreWhy We Work in The Same Office
We all work together in the same office. There’s a little bit of remote work here and there, but on any given day, you can find us plugging away here at 360 Western. But why?
read moreHow Blogging Helps Your Business
Even if you aren’t actually the one doing the writing and posting, you should have someone creating blog posts for your company on a regular basis.
read moreBuilding a Useful FAQ
Without a solid FAQ in place, you’re wasting your team’s time as they answer the same basic questions time and time again.
read moreA Company Culture of Problem Solving
We’ve built problem solving into our company culture – not so much intentionally, but out of sheer necessity! This identity as “problem solver” is something we all share.
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