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Illustration & You

Posted by on 8:30 am in General, Small Business Advice, Virtual Assistant Tasks | 0 comments

The basis of illustration is communication – and communication is crucial in achieving goals. Using illustrations, then, can be an effective method for businesses communicating online in an out-of-the-ordinary way.

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Tone Wars

Posted by on 8:30 am in General, Small Business Advice | 0 comments

Conquering the dark side of customer service can be a daunting task, especially if your main source of communication is the telephone… You pick up a call expecting a simple customer interaction, and suddenly you’re transported, white-knuckled at helm, ready to drop a laser bomb down a tiny vent shaft as your co-workers fall away one-by-one, engulfed in a spectacular frenzied firefight.

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Employee Spotlight: Katy VT

Posted by on 8:30 am in LongerNews, Work Culture | 0 comments

We want you to know more about these wonderful people (the lifeblood of our business), so we’re kicking off an Employee Spotlight series to share a more personal side of LongerDays!

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To Delete or Not to Delete… Facebook That Is!

Posted by on 8:30 am in Small Business Advice | 0 comments

If you are anything me, you are NOT deleting your Facebook. It is a great tool to connect with family and friends, and it is just important for your business and clients. It’s a behemoth that isn’t going anywhere. But if you choose to continue using Facebook, there are steps you can take to improve your security.

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Volunteering for West Michigan Student Showcase

Posted by on 8:30 am in Work Culture | 0 comments

For the last four or five years, I’ve had the distinct pleasure of volunteering a small chunk of time for the West Michigan Student Showcase, an annual event that celebrates excellence in academics, athletics, literary arts, performing arts, and visual arts.

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How to Create and Maintain a Social Media Content Calendar

Posted by on 8:30 am in Small Business Advice | 0 comments

If you haven’t created a social media calendar for your business, you’re missing out! It’s a great way to keep track of what you’d like to post – and what you have posted already. It will keep your posts organized, well planned, and will help you post more frequently.

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The Beginner’s Guide to Typefaces

Posted by on 8:30 am in Business Tool Reviews, General, Small Business Advice | 0 comments

If a website is the face of a business, typefaces (fonts) are the facial expressions! They help to convey the message a business, organization, or person wants to send out into the world. Knowing how your chosen typefaces affect a reader can help you communicate with your target audience more clearly.

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Graphic Design: Terms You Need to Know

Posted by on 4:39 pm in Small Business Advice | 1 comment

Graphic Design: Terms You Need to Know

The design of your dreams doesn’t have to be intimidating. Learn the terms to communicate like a pro!

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The Wonderful World of Divi

Posted by on 3:24 pm in Business Tool Reviews | 0 comments

Where other visual builders can be really stubborn and difficult about letting you customize things at the CSS level, Divi makes it easy – and that’s one of the primary reasons we love working with it over other visual builders.

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Social Media Tips for Small Businesses

Posted by on 3:46 pm in General | 2 comments

Social Media seems to intimidate many small business owners. What do you post? How often? When is the best time to post? Which social media platform do you use?

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